Lilly Pulitzer founded her brand in 1959 in Palm Beach Florida. Her line focus's on luxury resort wear that is most popular with 20-24 year olds. Lily Pulitzer is known for her vibrant prints that are seen throughout her clothing and accessories.
Target is notorious for collaborating with designers, to be honest, it's something I look forward to every year. Other collaborations include, Jason Wu, Missoni and Altuzarra. The prices for the Lilly Pulitzer line start as low as a shocking $2.00 and go up to $150.00. Seeing that Lilly Pulitzer's items usually range from $34.00 to $350.00, it's no surprise that someone would be excited for this collaboration.
Lilly Pulitzer's target market is mostly made up of college aged girls, which we know, don't have hundred's of dollars to spend on clothing and accessories. The Target collaboration might seem like a college girls dream come true, Lilly Pulitzer items at an attainable price! However, some people have been thinking otherwise.
The Lilly Pulitzer collaboration, along with others have gotten criticism that Target's collaborations reduce the exclusivity of the brand. Have you ever had that proud moment when you save up for an item you've been wanting, like that desirable Kate Spade handbag (I'm still waiting to get my hands on it) and then it finally becomes yours? You feel like this handbag is extra special because you know not everyone will be walking the streets with it. Some people say that when the average consumer is able to obtain these designer brands through Target, this special feeling is taken away. Another criticism that has been known is the issue of quality. Due to the affordable prices, the quality of items are diminished. The lower price means lower quality stitching and fabrics that won't last as long.
Being a college student and having a pretty tight budget, I'm very excited for this collaboration! The affordable price is what most people are looking forward to. I definitly understand where people who aren't a fan of the collaboration are coming from. Of course, if I were a regular customer of Lilly Pulitzer I wouldn't be the biggest fan of this collaboration. Who would want to loose the exclusivity and special touch of their favorite brand?
What's your preference, are you for or against Target's infamous collaborations?
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